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Love Seats

To help IKEA celebrate Pride, we created 10 love seats, each inspired by a different Pride flag and designed in partnership with a 2SLGBTQIA+ designer. The Love Seats were intended to start a conversation about identity. But when the love seat inspired by the bisexual flag went viral, it started a bigger conversation than anyone could’ve imagined. While some took issue with the design, the inspiration behind the couch became the real story and was used to highlight the challenges and stigma bisexual people face within the 2SLGBTQA+ community.